ecommerce growth

How to Increase Average Order Value with Custom Mugs: A Simple Guide

If you're in the eCommerce game, you’ve probably heard the term “average order value” (AOV) thrown around a lot. It’s a crucial metric that essentially measures the average amount customers spend each time they place an order. Increasing your AOV can be a game-changer for your business, boosting profits without having to find new customers. One surprisingly effective way to achieve this is through custom mugs! Let’s dive into how you can increase your average order value with custom mugs.

What Is Average Order Value and Why Does It Matter?

To put it simply, average order value (AOV) is how much a customer typically spends in your online store. For eCommerce businesses, having a higher AOV means more revenue per customer, which is essential for scaling your operations and maximizing profits. Increasing AOV can often be more cost-effective than driving traffic to your site, making it an attractive target for many eCommerce